Understand what’s now and next in tech to get ahead
AI is today’s next big thing. Yet its benefits are flatlining. Gartner calculate that half the time reclaimed from AI goes to correcting errors and busywork.
Tech won’t change your business. Your people will.
To get ahead, don’t chase the hype. Identify how to adopt today’s tech and assess what’s coming next, bringing your people on the journey.
What’s Rethinking the Hype Cycle?
Tech hype is overwhelming and exhausting. I launched Rethinking the Hype Cycle to help business leaders cut through the noise and explore how tech innovation can help you get ahead by sharing no-nonsense digests, practical use cases and opinion pieces.
Who you are and how this newsletter can help you
Rethinking the Hype Cycle is for:
Business leaders who want to harness tech for sustainable growth
Tech leaders who need to upskill teams on AI and emerging tech
Marketers who need to communicate their organisation's tech story
Subscribing to this community can help you:
Assess opportunities that enhance trust in tech and reduce brand risk
Avoid potential pitfalls and ‘shiny object syndrome’ in the race to innovate
Get started and bring your people and stakeholders on board with practical advice
About the author
I’m Susi O’Neill, Founder of EVA, the consultancy that helps engage your people in tech transformation. I write and speak about women in tech, AI adoption and data privacy. I hosted Insight Story, the Marcom Platinum award-winning tech trends podcast for business leaders.
In previous, and sometimes concurrent, lives I’ve run content and social programmes for FTSE 100 companies, led global brand campaigns in enterprise cybersecurity.
I’ve been a low-chart-ranking music artist and a high-ranking British theremin player.
Not your usual corporate business advisor. Not your usual corporate business advice.
Free vs. paid subscriber benefits
I publish occasional free posts for critical topics the business community needs to know about. But if you sign up for the paid tier, you get a bunch of tasty extras:
Fortnightly digest of tech innovation stories to inspire new opportunities
Practical use cases on AI and tech adoption and building trust in tech
Quarterly trend and insights briefing live community session. Access presentation and recording afterwards
New posts every Thursday and access to the full archives
As new members come on board, I’m working on making the paid tier even more interesting with access to exclusive community events. If you’re not sold, just send me an email for a free trial.
Want in? It’s £5 a month or £50 a year. Prime insights for less than a monthly London latte.☕
Many paid subscribers are expensing Rethinking the Hype Cycle as part of a training budget. If you need an invoice for expenses, get in touch.
Support my research and writing. For each paid subscriber, I gift a subscription to a job seeker, student or non-profit organisation. Is this you? Request a gift subscription.
